Summary
Whether it’s 9 to 5, Jolene or Islands in the Stream, Dolly Parton fans are no stranger to belting out her hits with a glass of wine in hand, but now they can sip her vino, too, as the singer’s “down to earth” wine range goes on sale in the UK.
The range is a collaboration with Accolade Wines, the Australian group behind Hardys and Mud House.
Its marketing director for Europe, Tom Smith, predicted that UK consumers – who spend more than £600m a year on prosecco and guzzle rosé in ever greater quantities each year – would “love the range”.
Celebrity wines and spirit brands are an increasingly well-trodden path; Sir Cliff Richard, who started making wine more than 20 years ago, was an early trailblazer.
Tom Priest, the buying manager for sparkling and rosé wine at Asda, said the launch of Dolly’s range “brings one of the most iconic global entertainers into the world of wine.