Summary
Tesla, Rivian, Lucid and even VinFast are planning on bringing cheaper offerings to the U.S. and more and more people are turned away by high-priced electric vehicles.
Right now, though, these automakers are all planning how to entice car buyers further downmarket to get into one of their cars.
Tesla’s lineup is aging rapidly, leading to a sales slump in the U.S. through the first half of the year.
The Model Y, Model 3, Model S sedan and Model X crossover are still in their first generation.
But it’s also planning more affordable vehicles in 2026 on a midsize platform, starting at around $48,000 before shipping.